Google Analytics is our choice of Analytics software and we ensure that every website we’re involved with has Google Analytics integrated. However, Google Analytics provides a huge amount of data which isn’t always ideal for everyone, especially beginners. So, we done…
Most expensive keywords for 2016
We came across a really useful and interesting tool this afternoon whilst searching around the web for some statistics on expensive keywords. Keyword Keg is a keyword browser extension (Download for Chrome | Download for Firefox) that pulls keyword data from…
New Google mobile penalty in January 2017
Google continues to put a great deal of effort into mobile search and as such we can expect algorithm updates that will target those who are doing things that hinder user experience for mobile users. Google has just announced that come…
Sub-Domain versus Sub-Directory for SEO
Although this topic has been discussed at length over the years, we were recently put on the spot about this and we went ahead and explained the process, the benefits of each scenario and what we’d suggest for the specific project…
Must-have WordPress plugins for Content Marketing
If there was ever a buzz word that everyone’s been talking about for quite some time, it’s “content marketing”. Now, sometimes “buzz word” is used to describe something that’s a hype but not really true, but in the case of content…
Gmail extensions that will make your life better
As of February 2016, it’s been reported that there are roughly 1,000 million activate Gmail users around the world. The graph below shows the growth: When looking at statistics like this, it’s clear that the market for useful Gmail extensions is…
Case Study: Importance of Momentum & Sustainability with SEO
In July 2014 we were commissioned by the founders of a startup to assist with their search engine optimisation. Their startup was poised to disrupt the events industry and they appreciated how important it was to get their search engine optimisation…
Google's PageRank has been turned off!
Google have been saying for some time now that it was going to remove the 1 – 10 ranking given to websites on the internet. One might say that PageRank was one of the biggest factors that lead to Google’s growth…
Blog Commenting as part of a Link Building Strategy
Acquiring links to your website has always been an important optimisation factor and this is yet to change. Although there are talks about links becoming less important considering Google’s RankBrain algorithm update, links still remain important and you simply cannot ignore…