May has been another major month for the SEO industry, with Google doubling down on AI-powered search experiences and the wider industry rapidly adapting to the rise of GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation). What’s becoming increasingly clear…
Digital Marketing & SEO Roundup – April 2026
April has been a particularly active month in the search landscape, with continued volatility following multiple Google updates and increasing pressure from AI-driven search experiences. The biggest theme? Authority, trust, and multi-surface visibility (Search, Discover, AI Overviews, and LLMs) are now…
Digital Marketing & SEO Roundup – March 2026
Search continues to evolve at a rapid pace, with AI-driven discovery, algorithm updates, and changing user behavior reshaping how brands earn visibility online. Over the past month we’ve seen continued volatility in Google rankings, rapid expansion of AI-generated search answers, and…
May 2025 Digital Marketing Recap
The digital marketing landscape continues to evolve at breakneck speed—driven by AI innovation, shifting search behaviours, and platform-level changes across social media and advertising. Staying informed isn’t just useful—it’s essential. That’s why we’ve curated five of the most insightful and actionable…
April 2025 SEO Round-Up
April 2025 has been a transformative month in the realms of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing. With the rapid evolution of AI technologies and shifting search behaviours, staying updated is more crucial than ever. This roundup highlights five…
March 2025 SEO Round-Up
April brought with it a flurry of updates, experiments, and hot takes in the world of SEO and digital marketing—and I’ve been keeping an eye on the best of them. Each month, I dig through the noise to surface the most…
February 2025 SEO Round-Up
Staying ahead in the ever-evolving world of SEO and digital marketing requires continuous learning and adaptation. With Google rolling out core updates, search algorithms becoming more sophisticated, and best practices shifting, marketers and website owners must keep up with the latest…
January 2025 SEO Round-Up
In the ever-evolving landscape of digital marketing, staying informed through insights from industry leaders is crucial. Over the past month, several experts have shared valuable perspectives on various aspects of SEO and digital strategies. Below is a curated selection of five…
December SEO Round-up
In the ever-evolving landscape of digital marketing, staying informed about the latest trends and strategies is crucial. Over the past month, leading experts have shared valuable insights on various aspects of SEO, from technical audits to content optimization. Here are five…
November SEO Round-up
In the ever-evolving landscape of search engine optimisation (SEO), staying informed about the latest trends and insights is crucial for digital marketers. Over the past month, leading SEO experts have shared valuable perspectives on various aspects of the industry. Below are…