A couple of weeks ago I published a blog post about the exact process we follow when performing a content audit on a website. The post was incredibly well received, it sparked up some good conversation and lead to some even…
Content Audit: The Exact Steps We Follow
There are many ways to approach a website from an SEO point of view but knowing what order to do them in is often the part that requires experience. One might tackle a content audit first but in our experience, we’ve…
How long does it take Google to notice changes on my website?
A question that we’ve been asked countless times when assisting businesses with their websites, is how long will it take Google to notice the changes we are doing. Now, unfortunately, there isn’t a cut and dry answer to this and it’s…
Google Fred – Before it's too late!
An algorithm update which seems to have come and past without too many people worry about it was named Fred. The name came when Google’s Gary Illyes said that all algorithm updates should be called, “Fred”. The SEO world adopted this…
SEO Redirection + Chrome Extensions
If you’re familiar with search engine optimisation (SEO), you’ll have come across the concept of redirects. If you’re not familiar with SEO or haven’t heard of redirects, it’s important to understand what they mean as they might be damaging your website….
The 2017 Google Search Click Through Rate Survey
We’re forever being asked what the Click Through Rate (CTR) is for the different positions that a website may appear in the Google Search results. In other words, if you’re ranked in position 1 on page 1 of Google, what percentage…
Google Change: Business Reviews Counting More
By now most people have seen businesses with ratings when they perform a search. However, it has never really been correctly shown. What we mean by this is that it hasn’t ever necessarily shown the businesses with the top ratings at…
SMEs are spending on the wrong marketing channels
Danny Richman recently conducted a survey where he reached out to over 500 SME’s to find out which online marketing channels they were spending their time and money on. Furthermore, he wanted to then look at which of these marketing channels actually…
Keyword Opportunities with Search Console
Google’s Search Console (formerly known as Webmaster Tools) is a free tool that offers a great deal of insight into your website visitors, yet it’s incredibly underutilised compared to Google Analytics. These tools should always be used in conjunction with each…