Although this topic has been discussed at length over the years, we were recently put on the spot about this and we went ahead and explained the process, the benefits of each scenario and what we’d suggest for the specific project…
Must-have WordPress plugins for Content Marketing
If there was ever a buzz word that everyone’s been talking about for quite some time, it’s “content marketing”. Now, sometimes “buzz word” is used to describe something that’s a hype but not really true, but in the case of content…
Gmail extensions that will make your life better
As of February 2016, it’s been reported that there are roughly 1,000 million activate Gmail users around the world. The graph below shows the growth: When looking at statistics like this, it’s clear that the market for useful Gmail extensions is…
Case Study: Importance of Momentum & Sustainability with SEO
In July 2014 we were commissioned by the founders of a startup to assist with their search engine optimisation. Their startup was poised to disrupt the events industry and they appreciated how important it was to get their search engine optimisation…
Google's PageRank has been turned off!
Google have been saying for some time now that it was going to remove the 1 – 10 ranking given to websites on the internet. One might say that PageRank was one of the biggest factors that lead to Google’s growth…
Blog Commenting as part of a Link Building Strategy
Acquiring links to your website has always been an important optimisation factor and this is yet to change. Although there are talks about links becoming less important considering Google’s RankBrain algorithm update, links still remain important and you simply cannot ignore…
Track Outbound Links on your Website – A method that works!
We build a lot of content heavy directory-like websites here at iMod Digital for our clients and a really common request post-launch is that they would like to be able to track the number of times a visitor on the website…
eCommerce Africa 2016 Wrap Up
Last week Wednesday and Thursday saw the latest installment in the annual eCommerce related conference called eCommerce Africa take place. The two day event was jam packed with speaker line ups that forced anyone in eCommerce, digital or even traditional big…
No more Google Ads on the side of a search!
Quite possibly the biggest news to be circulating the digital marketing world is that it would appear that Google is going to remove their AdWords adverts from the right hand side, add an additional advert at the top (4 slots) and…