May has been another major month for the SEO industry, with Google doubling down on AI-powered search experiences and the wider industry rapidly adapting to the rise of GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation). What’s becoming increasingly clear…
April 2025 SEO Round-Up
April 2025 has been a transformative month in the realms of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing. With the rapid evolution of AI technologies and shifting search behaviours, staying updated is more crucial than ever. This roundup highlights five…
ChatGPT’s Opinion on SEO for 2023 + More
With ChatGPT becoming the catch name of the year, we wanted to test it out with some basic questions. One question we wanted to ask was about SEO, specifically in 2023. We wanted to see how ChatGPT looked at SEO in…
WordPress Performance Lab Plugin
For a long time now, people have struggled with speeds on content management systems, and this includes the most popular of the lot, WordPress. Content management systems have become really complex, in order to cater to user demands. This is understandable…