We’re just a couple months away from the end of the year and at this time of the year we start to see lots of articles published online that attempt to predict what we can expect for the following year. This…
Spending your first R130,000 in paid marketing for startups
We work with a handful of startups in the local space and are aware of how important traction is. Because of this, we’re pressed to create great marketing plans that detail how budgets should be spent and what channels are best…
Teaching Tuesday: Spy on your Competitors
With content marketing becoming more and more important, knowing what content is performing best not only mitigates time but it allows you to see what your competitors are doing. Without investing time into research around what your competitors are doing, you’re…
How To Track Sub-domains In Google Analytics With Tag Manager
Google Tag Manager isn’t something new. Nope, in fact, it has been around since 2012, and while initial adoption was slow, there really is no excuse not to be using it now. If you want to get started with the basics,…
How to find journalists to help with your marketing
Coming up with an idea is easy, executing it is difficult. Building something is easy, getting it out there is difficult. These are two things that ring very true with anyone who’s tried to launch a company or a SaaS product….
11 Awesome extensions for Marketers
If you’re a marketer, or even better a digital marketer, you’ll no doubt have a few Google Chrome Extensions that you use on a daily basis. Although extensions have a tendency to slow Chrome down there are still some that we…
Teaching Tuesday: Tracking clicks on your website
Most people who own a website are aware or have at least heard of goals and conversions. The goal or conversion being a specific action that takes place on a website which is tracked, such as making a purchase or completing…
Monitoring your website's uptime
When it comes to SEO, Google have been vocal about the fact that a website needs to be as fast as possible and that it should be kept online as much as possible. A website that is slow or goes offline…
Setting up automated Google Analytics report emails
A lot of people we work with are interested in various metrics pertaining to their websites. One of the handiest features that Google Analytics offers is the ability to set up automated reports which get delivered to your inbox. The true…