We build a lot of content heavy directory-like websites here at iMod Digital for our clients and a really common request post-launch is that they would like to be able to track the number of times a visitor on the website…
eCommerce Africa 2016 Wrap Up
Last week Wednesday and Thursday saw the latest installment in the annual eCommerce related conference called eCommerce Africa take place. The two day event was jam packed with speaker line ups that forced anyone in eCommerce, digital or even traditional big…
No more Google Ads on the side of a search!
Quite possibly the biggest news to be circulating the digital marketing world is that it would appear that Google is going to remove their AdWords adverts from the right hand side, add an additional advert at the top (4 slots) and…
The looming worries around Penguin 4.0
There’s been a lot of talk about Google’s next real time update, Penguin 4.0. Penguin is a terrifying update, but only for those people who are doing things that are against what Google has said. Do we understand why people are…
Re-optimise, Re-optimise and Re-optimise Again
Having worked in the search space for well over a decade, we’ve had the privilege of working on so many different websites. Massive websites and small websites, it really doesn’t matter, at the end of the day there are many consistencies….
Google revamps their Webmaster Portal
Towards the end of last year Google renamed Google Webmaster Tools to Google Search Console. Most of us log into Search Console via Google’s Webmaster Portal, but have you taken a minute to see just how jam packed the Webmaster Portal…
4 Must-know on-site SEO requirements for 2016
A new year is upon us and although SEO is ever evolving, we like to reflect on the previous year and catch up with research conducted on what Google is looking for in the year ahead. Did you know that Google…
Teaching Tuesday: Automation with Google AdWords
When it comes to campaign performance, one of the most time consuming matters is that of clicking around an account looking at various statistics to make informed decisions. Anybody who uses AdWords will appreciate this, but we’ve identified that most people…
AdWords: Remind me when I'm nearby
For store based businesses, you’ll be incredibly happy to hear about this new Google Adwords extension that is being introduced: “Remind me when I’m nearby”. By adding this extension to your adverts, you’ll be able to do something similar to what’s…
Preparing for Google's next Penguin Update
It’s almost a month since, Webmaster Trends Analyst at Google, Gary Illyes confirmed that we should expect a Penguin update before the end of 2015. Just to refresh your memory, Google’s Penguin updates deal with links, so if your website was…