With ChatGPT becoming the catch name of the year, we wanted to test it out with some basic questions. One question we wanted to ask was about SEO, specifically in 2023. We wanted to see how ChatGPT looked at SEO in…
WordPress Performance Lab Plugin
For a long time now, people have struggled with speeds on content management systems, and this includes the most popular of the lot, WordPress. Content management systems have become really complex, in order to cater to user demands. This is understandable…
An Introduction to Google Analytics 4
“If you’re not measuring, are you even marketing?” This is a question you’ll hear us say a lot because it’s one of the beauties of digital marketing. Unlike traditional marketing, digital marketing allows us to track almost everything from the first…
Covid-19 Trends: A Month Later
Almost a month ago, we dug into Google Trends in South Africa relating to the country-wide lockdown due to the corona virus. It feels like now is a good time to look at the same graphs again to see where we…
Covid-19: Google Trends
Update: We’ve published all of these graphs again a month later. We find ourselves in a really interesting time with things changing rapidly on an almost day to day basis. I’ve always found human psychology interesting and being a fan of…
Corona Stock Markets & Marketing
Over the years, I’ve grown a great interest in stock markets. I love the psychology behind them, I love the technical charting side and I love the patterns. In light of what’s going on in the world at the moment, people…
March 2020: News Roundup
As we approach the end of March, we find ourselves in one of the strangest situations most of us have ever experienced. Looking back at the January news roundup, nobody knew we’d be in this position! Nevertheless, we must go on…
January 2020: News Roundup
It’s January 2020, the first month of the new year and new decade! This year we’re going to try something different, we’re going to publish an article like this each month, covering some interesting topics that we feel are worthy of…
WordPress Plugins & SEO – The 2019 Hotlist
Last year a study was conducted to determine how many websites exist on the internet. The outcome was roughly 1.6 billion websites! That means that there’s 1 website for every 5 people that exist in the world. Of these websites, 60%…
Opportunity Prospecting with IFTTT, Twitter & Google Docs [actionable]
Any business owner, marketing manager, sales person or business developer will know how important it is to find new business opportunities on a regular basis. In the wonderful world of digital marketing, there are so many avenues that sometimes we find ourselves…