May has been another major month for the SEO industry, with Google doubling down on AI-powered search experiences and the wider industry rapidly adapting to the rise of GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation). What’s becoming increasingly clear…
Digital Marketing & SEO Roundup – April 2026
April has been a particularly active month in the search landscape, with continued volatility following multiple Google updates and increasing pressure from AI-driven search experiences. The biggest theme? Authority, trust, and multi-surface visibility (Search, Discover, AI Overviews, and LLMs) are now…
Digital Marketing & SEO Roundup – March 2026
Search continues to evolve at a rapid pace, with AI-driven discovery, algorithm updates, and changing user behavior reshaping how brands earn visibility online. Over the past month we’ve seen continued volatility in Google rankings, rapid expansion of AI-generated search answers, and…