Funnels in Google Analytics are one of the best ways to track what your website visitors are doing on their journey to completing a goal. By “journey”, we are referring to the steps they take on a website before performing an…
Teaching Tuesday: Subdomain or Subfolder
We’d arrive at work in Ferrari’s if we got a dollar every time we were asked whether it’s better to use a subdomain or subdirectory. This topic seems to come up at least once for every company trying to make strides…
WTF is a canonical URL?
An incredibly important aspect of SEO is canonicalisation, but whenever this turn gets brought up in meetings people look completely lost.. and rightfully so. It’s a complicated term to say, let alone understand. But here’s the thing, it’s not all that…
Decipher the mysterious 'bounce rate'
The metric, “bounce rate” is one of those metrics that people tend to stumble across almost immediately when they start using Google Analytics. The “bounce rate” is also one of those mysterious metrics because we constantly run into professionals who can’t…
Publish your blogs automatically to Facebook, Twitter, etc.
We attend a great deal of meetings and in these meetings we often have people asking us how they can automate the process of publishing a blog post automatically to Facebook, Twitter and their other social networks. It’s a really great…
3 Useful extensions for power users
This week for Work Wednesday we’re going to share 3 really useful Chrome browser extensions that we use here in the office to optimise our work flow. #1 Tag Assistant If you’re launching a new website, or managing multiple websites, ensuring…