Google have been saying for some time now that it was going to remove the 1 – 10 ranking given to websites on the internet. One might say that PageRank was one of the biggest factors that lead to Google’s growth…
Blog Commenting as part of a Link Building Strategy
Acquiring links to your website has always been an important optimisation factor and this is yet to change. Although there are talks about links becoming less important considering Google’s RankBrain algorithm update, links still remain important and you simply cannot ignore…
The looming worries around Penguin 4.0
There’s been a lot of talk about Google’s next real time update, Penguin 4.0. Penguin is a terrifying update, but only for those people who are doing things that are against what Google has said. Do we understand why people are…
Re-optimise, Re-optimise and Re-optimise Again
Having worked in the search space for well over a decade, we’ve had the privilege of working on so many different websites. Massive websites and small websites, it really doesn’t matter, at the end of the day there are many consistencies….
4 Must-know on-site SEO requirements for 2016
A new year is upon us and although SEO is ever evolving, we like to reflect on the previous year and catch up with research conducted on what Google is looking for in the year ahead. Did you know that Google…
Google Webmaster Tools Rebrand + A Look Back
Over the years, Google Webmaster Tools has become more and more popular amongst website owners and search engine experts. Slowly but surely Google has rolled out new features since their first attempt at making a place where sitemaps could be submitted….
Google Webmaster Tools' New Search Analytics
Last week we started to receive information about a new inclusion inside Google Webmaster Tools. Google Webmaster Tools has always been neglected by people as everyone always focuses on Google Analytics, but at the end of the day the two pieces…
Using Udemy for content marketing ideas
Writing great content has become incredibly important when it comes to SEO, more so than ever. Ensuring that your website has a freshly updated blog or news area is becoming increasingly important and for those who really want to gain momentum…
Google: Mobile-friendly website as ranking factor
When ever it comes to Google making announcements that influence their algorithm / ranking factors, it’s usually dropped like a bomb and search engine experts / web designers are expected to pull a rabbit out of a hat and make big…
Teaching Tuesday: Subdomain or Subfolder
We’d arrive at work in Ferrari’s if we got a dollar every time we were asked whether it’s better to use a subdomain or subdirectory. This topic seems to come up at least once for every company trying to make strides…