This isn’t brand new, but most advertisers aren’t using this functionality yet, despite it being incredibly beneficial. One of Google’s new ad customisers includes the ability to include a countdown timer in your Google AdWords advert. So if you’re running a…
Breaking: AdWords Editor 11 Announced!
Today during a livestream Google have announced Google AdWords Editor version 11! This is the biggest update to the software since it was launched all the way back in 2006, so get ready to explore. The entire application has been redesigned…
Court Ruling on South Africa AdWords Dispute
This topic was sent to us by one of our Google AdWords clients and was previously published on Fin24. We are by no means experts on the legal system, but have tried to rewrite the article as accurately as possible for…
Maximize your AdWords return with Date/Time analysis
There have been some recent changes with Google AdWords, including the exclusion of exact match terms. This change specifically means that search engine marketing is going to get more expensive and because of this we need to find ways to further…
Findings Friday: Matt Cutts says porn sites are popular
Every Friday we write about things that have come up in the inbound/search marketing world that we feel are interest, important or worth sharing. This week we’ve got some good bits and pieces of news to share with you, so grab…
Tutorial: A Keyword Selection Efficiency Trick
If I had a dollar for every article I read on keyword research I would be an incredibly rich man. There are so many theories behind keyword research, but so few of them actually work. One of the biggest problems is…