If you’re a seasoned AdWords practitioner, you’ll know all about search terms but perhaps you won’t know about automated emails. If you’re an AdWords beginner or want to take your AdWords to the next level, this will be a valuable article…
4 Steps to scraping "Searches related to.." in Google
If you’re a follower of our blog, you might have noticed that I look at the “related searches” in a different way to the average person. Each time I see those, I see opportunity and that’s something that I like to…
Layout for Google's Expanded Text Adverts
If you’re an active Google AdWords user, you’ll be (should be) well aware of Google’s rollout of the new expanded text adverts (ETAs). After 15 years of 25-35-35, we’re now being forced to use 30-30-80 and you’ll notice that when you try…
Most expensive keywords for 2016
We came across a really useful and interesting tool this afternoon whilst searching around the web for some statistics on expensive keywords. Keyword Keg is a keyword browser extension (Download for Chrome | Download for Firefox) that pulls keyword data from…
No more Google Ads on the side of a search!
Quite possibly the biggest news to be circulating the digital marketing world is that it would appear that Google is going to remove their AdWords adverts from the right hand side, add an additional advert at the top (4 slots) and…
Teaching Tuesday: Automation with Google AdWords
When it comes to campaign performance, one of the most time consuming matters is that of clicking around an account looking at various statistics to make informed decisions. Anybody who uses AdWords will appreciate this, but we’ve identified that most people…
Announcing: Google AdWords Report Editor
For those of you who run PPC campaigns you’ll be really pleased to hear that Google are launching a new report editing tool. This tool is going to help with the analysis of data in a brand new way. They’re calling…
Creating a Google AdWords Remarketing Campaign
Over the past few weeks we’ve noticed that a lot of people aren’t aware of how to go about creating a remarketing campaign in Google AdWords. For those who are familiar with the term but uncertain as to what it is,…
Google AdWords: Quality Score
Anyone who has ever come in contact with Google AdWords will more have likely heard of quality score. We find that quality score is one of those metrics that people don’t quite understand and that’s what we’d like to pick at…