Analytics
An Introduction to Google Analytics 4
“If you’re not measuring, are you even marketing?” This is a question you’ll hear us say a lot because it’s one of the beauties of…
Analytics
Covid-19 Trends: A Month Later
Almost a month ago, we dug into Google Trends in South Africa relating to the country-wide lockdown due to the corona virus. It feels like…
- May 6, 2020
Analytics
Covid-19: Google Trends
Update: We’ve published all of these graphs again a month later. We find ourselves in a really interesting time with things changing rapidly on an…
- April 10, 2020
Analytics
3 Free Analytics Plugins for WordPress
Google Analytics is our choice of Analytics software and we ensure that every website we’re involved with has Google Analytics integrated. However, Google Analytics provides…
- September 6, 2016
Analytics, Development
Track Outbound Links on your Website – A method that works!
We build a lot of content heavy directory-like websites here at iMod Digital for our clients and a really common request post-launch is that they…
- April 4, 2016
Analytics
Google Analytics spam referral fix coming soon!
For those of you who make use of Google Analytics on a regular basis, you’ll have more than likely stumbled across all the complaints about…
- July 15, 2015
Analytics, SEO
Google My Business: Phone Call Tracking
We’ve been working with a local company that depends heavily on local mobile search. Over the months we’ve managed to get the company’s website to…
- October 6, 2014
Analytics, SEO, Social Media
Study shows how important SEO still is
Bizible is a Seattle based company founded by former Microsoft / Bing advertising veterans Aaron Bird and Peter Thompson. The company engineers analytics software that…
- March 25, 2014
Analytics
Strategy: Boost your traffic with this simple strategy
With content marketing becoming more and more popular, we wanted to walk you through a rather easy process of extracting long-tail keywords from your Google…
- January 31, 2014
Analytics
onClick event tracking with Universal Analytics
Earlier this year Google launched Universal Analytics which is a new version of the Google Analytics tracking code as we know it. The main difference?…
- December 3, 2013