“If you’re not measuring, are you even marketing?” This is a question you’ll hear us say a lot because it’s one of the beauties of digital marketing. Unlike traditional marketing, digital marketing allows us to track almost everything from the first…
Covid-19 Trends: A Month Later
Almost a month ago, we dug into Google Trends in South Africa relating to the country-wide lockdown due to the corona virus. It feels like now is a good time to look at the same graphs again to see where we…
Covid-19: Google Trends
Update: We’ve published all of these graphs again a month later. We find ourselves in a really interesting time with things changing rapidly on an almost day to day basis. I’ve always found human psychology interesting and being a fan of…
3 Free Analytics Plugins for WordPress
Google Analytics is our choice of Analytics software and we ensure that every website we’re involved with has Google Analytics integrated. However, Google Analytics provides a huge amount of data which isn’t always ideal for everyone, especially beginners. So, we done…
Track Outbound Links on your Website – A method that works!
We build a lot of content heavy directory-like websites here at iMod Digital for our clients and a really common request post-launch is that they would like to be able to track the number of times a visitor on the website…
Google Analytics spam referral fix coming soon!
For those of you who make use of Google Analytics on a regular basis, you’ll have more than likely stumbled across all the complaints about referral spam. This referral spam is damaging the integrity of statistics in our reports and although…
Google My Business: Phone Call Tracking
We’ve been working with a local company that depends heavily on local mobile search. Over the months we’ve managed to get the company’s website to appear second from the top when someone performs a local search on their mobile device. There’s…
Strategy: Boost your traffic with this simple strategy
With content marketing becoming more and more popular, we wanted to walk you through a rather easy process of extracting long-tail keywords from your Google Analytics account. With these keywords you’ll be able to plan some content marketing strategies with a…
onClick event tracking with Universal Analytics
Earlier this year Google launched Universal Analytics which is a new version of the Google Analytics tracking code as we know it. The main difference? The new version tracks a great deal more information than ever before and that’s where we’re…