SEO: A marathon, not a sprint
You’ll often hear us say that SEO is like a marathon and not a sprint. We’re not saying this to have a clever sounding buzz phrase to throw around, we’re saying it because it’s true. Google perf
5 Things about Penguin 2.0
Several days ago we announced the launch of Penguin 2.0, Google’s latest algorithm update. Since the launch, I’ve read a great deal of articles online where people have been heavily affected and seen their
Google Algorithm Update: Penguin 2.0
A couple of weeks ago we mentioned that Google was planning the rollout of Penguin 2.0. That day has come and we are already seeing some big changes to the search engine results pages. This rollout, which is not only a
Snickers clever misspelt keyword campaign
Optimising for misspelt keywords is an age old tactic that has proven to be highly effective. It’s cheaper to optimise or bid (Google AdWords) for keywords that are misspelt as they’ll be considerably less
