An Introduction to Google Analytics 4
“If you’re not measuring, are you even marketing?” This is a question you’ll hear us say a lot because it’s one of the beauties of digital marketing. Unlike traditional marketing, digital marketing allows us
Covid-19 Trends: A Month Later
Almost a month ago, we dug into Google Trends in South Africa relating to the country-wide lockdown due to the corona virus. It feels like now is a good time to look at the same graphs again to see where we...
Covid-19: Google Trends
Update: We’ve published all of these graphs again a month later. We find ourselves in a really interesting time with things changing rapidly on an almost day to day basis. I’ve always found human psychology
Corona Stock Markets & Marketing
Over the years, I’ve grown a great interest in stock markets. I love the psychology behind them, I love the technical charting side and I love the patterns. In light of what’s going on in the world at the m
