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Creating a Google AdWords Remarketing Campaign

Over the past few weeks we’ve noticed that a lot of people aren’t aware of how to go about creating a remarketing campaign in Google AdWords. For those who are familiar with the term but uncertain as to wha

Teaching Tuesday: Engaging Social Media Images

If you’ve been involved in social media for yourself or for another company, you’ll know that images are hugely important. Posts that contain images get far higher engagement rates than those without. In fa

Google AdWords: Quality Score

Anyone who has ever come in contact with Google AdWords will more have likely heard of quality score. We find that quality score is one of those metrics that people don’t quite understand and that’s what we

Google: Mobile-friendly website as ranking factor

When ever it comes to Google making announcements that influence their algorithm / ranking factors, it’s usually dropped like a bomb and search engine experts / web designers are expected to pull a rabbit out of