A quick search on the Internet reveals many reports that state that roughly 60% of companies around the world use Social Media. It’s not surprising with the number of people who are engaged on social platforms or with the way society…
iD HQ Rad Add: Sodastream
Welcome to our latest addition to the iMod Digital HQ: Sodastream I can hear the trumpets playing, the red carpet being rolled out, but best of all, I can hear the fizzzzz! We were sent this awesome Sodastream machine from the…
Linking our AdWords and Analytics accounts got easier
For a long time linking your Google AdWords and Google Analytics accounts hasn’t been the easiest process. Google have tutorials, but for people who aren’t overly familiar with the platforms, the tutorials are still complicated and involve multiple steps. The good…
Tutorial: A Keyword Selection Efficiency Trick
If I had a dollar for every article I read on keyword research I would be an incredibly rich man. There are so many theories behind keyword research, but so few of them actually work. One of the biggest problems is…
SEO: A marathon, not a sprint
You’ll often hear us say that SEO is like a marathon and not a sprint. We’re not saying this to have a clever sounding buzz phrase to throw around, we’re saying it because it’s true. Google performs algorithm updates on a…
5 Things about Penguin 2.0
Several days ago we announced the launch of Penguin 2.0, Google’s latest algorithm update. Since the launch, I’ve read a great deal of articles online where people have been heavily affected and seen their websites rank drastically in the ranks. Today…
Google Algorithm Update: Penguin 2.0
A couple of weeks ago we mentioned that Google was planning the rollout of Penguin 2.0. That day has come and we are already seeing some big changes to the search engine results pages. This rollout, which is not only a…
Snickers clever misspelt keyword campaign
Optimising for misspelt keywords is an age old tactic that has proven to be highly effective. It’s cheaper to optimise or bid (Google AdWords) for keywords that are misspelt as they’ll be considerably less expensive as there will be less interest…