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Author: admin

O2's £10mil Be More Dog campaign

O2 have splashed out £10,000,000 pounds on a new campaign that will hopefully bolster them further into the mobile space. The campaign which runs at bemoredog.co.uk allows you to embrace your inner dog. A pretty incredible feature is that you’re able…

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Apex Predators

E-Commerce in South Africa

E-commerce has been bubbling for several years in South Africa and the committed early adopters who have done things properly have certainly made a huge success out of it. Most of these adopters are larger companies who were able to get…

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LEGO reveals why there's a hole in the minifig

Here at iMod Digital we’re big fans of lego and often publish photographs of our quickly growing collection on Twitter and Facebook. If you’ve missed the photographs, here’s one of our more recent ones: It goes without saying that we’re all…

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3 Free Google Analytics Custom Dashboards

Whether you’re familiar with Google Analytics or are only just starting out, custom dashboards can save you a great deal of time by giving you a comprehensive snapshot of how things are going on your website. One of the best features…

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Measuring your social media efforts effectively

A quick search on the Internet reveals many reports that state that roughly 60% of companies around the world use Social Media. It’s not surprising with the number of people who are engaged on social platforms or with the way society…

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iD HQ Rad Add: Sodastream

Welcome to our latest addition to the iMod Digital HQ: Sodastream I can hear the trumpets playing, the red carpet being rolled out, but best of all, I can hear the fizzzzz! We were sent this awesome Sodastream machine from the…

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Linking our AdWords and Analytics accounts got easier

For a long time linking your Google AdWords and Google Analytics accounts hasn’t been the easiest process. Google have tutorials, but for people who aren’t overly familiar with the platforms, the tutorials are still complicated and involve multiple steps. The good…

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The Innovative Abarth500 Twitter Campaign

Here at iMod Digital we’re always on the look out for creative and inspiring campaigns. We’ve come across one such campaign that we just couldn’t not share. If you’re into clever ideas, you’re going to enjoy this one. Abarth, the Italian…

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Tutorial: A Keyword Selection Efficiency Trick

If I had a dollar for every article I read on keyword research I would be an incredibly rich man. There are so many theories behind keyword research, but so few of them actually work. One of the biggest problems is…

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Is Twitter introducing Analytics?

A phrase we use over and over here at iMod Digital is, “if you’re not measuring, are you even marketing?” This rings true for all things inbound marketing and that’s why we invest a huge amount of time into refining Google…

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