Here at iMod Digital we’re always on the look out for creative and inspiring campaigns. We’ve come across one such campaign that we just couldn’t not share. If you’re into clever ideas, you’re going to enjoy this one. Abarth, the Italian…
Tutorial: A Keyword Selection Efficiency Trick
If I had a dollar for every article I read on keyword research I would be an incredibly rich man. There are so many theories behind keyword research, but so few of them actually work. One of the biggest problems is…
SEO: A marathon, not a sprint
You’ll often hear us say that SEO is like a marathon and not a sprint. We’re not saying this to have a clever sounding buzz phrase to throw around, we’re saying it because it’s true. Google performs algorithm updates on a…
5 Things about Penguin 2.0
Several days ago we announced the launch of Penguin 2.0, Google’s latest algorithm update. Since the launch, I’ve read a great deal of articles online where people have been heavily affected and seen their websites rank drastically in the ranks. Today…
Google Algorithm Update: Penguin 2.0
A couple of weeks ago we mentioned that Google was planning the rollout of Penguin 2.0. That day has come and we are already seeing some big changes to the search engine results pages. This rollout, which is not only a…
Snickers clever misspelt keyword campaign
Optimising for misspelt keywords is an age old tactic that has proven to be highly effective. It’s cheaper to optimise or bid (Google AdWords) for keywords that are misspelt as they’ll be considerably less expensive as there will be less interest…
YouTube Set To Launch Paid Subscriptions
YouTube, the popular video hosting website that shot musicians like Justin Bieber and Psy of Gangnam style fame, is set to launch paid subscription channels as early as next week. This move has been in development for months and will see…
Pushing our clients to new levels
Today we’d like to give you some insight into what we’ve being doing for a client of ours who operates in a competitive niche, the commercial property niche. Our client came to us with the need to increase his rankings in…
Google Analytics: Keyword insight through landing pages
Continuing with the series of SEO blog posts by our Director, Christopher Mills, today we’re looking at something that will teach you more about which keywords are performing for you. A couple of weeks ago, I spoke about finding out which keywords were…