A branded search is the term used to describe a search performed by someone in a search engine for a specific brand. In other words a person performs a search for the name of a specific company. Today, Google has confirmed…
New Features from Google Analytics
If you’re a regular Google Analytics user you’ll have started to notice that Google are rolling out a lot of changes – you’ve probably been prompted a few times to refresh the page you’re on to see the changes. At Google’s…
Our Best Holiday Destinations Infographic
iMod Digital was recently commissioned to come up with a concept for an infographic and then to research it and design it. The infographic was to be targeted at the general public, suited to this time of the year in South…
Craft Beer Winner Announcement
Beer – who doesn’t love it? With summer peaking its head out a little bit here in the Cape, it is the perfect time to make someone’s day and announce the winner of our last competition. Cheryl has been notified and…
Death of the organic keyword!
In October 2011 Google started encrypting its searches with the aim of providing more privacy to searchers. This was the start of the (not provided) we began to see in our Google Analytics accounts. Over the months we’ve read numerous reports…
Stop your employees from distorting your Analytics
Companies big and small have staff visiting their own website on a daily basis, not only will this influence the number of visits to your website, but it will distort metrics such as “time on site”, “goals” and so forth. Being…
Win Craft Beer With iMod Digital & Bottleshop
Win Craft Beer With iMod Digital & Bottleshop Who loves beer? Wait, let me rephrase that. Who doesn’t love beer? Stupid question. In our next competition we have teamed up with the folks at Bottleshop.co.za to run a wicked campaign where…