The digital marketing industry, like many other industries, consists of a lot of fly by night agencies and freelancers. Time and time again we hear of people paying a few thousand Rand a month for SEO and upon inspecting their websites,…
Creating a Google AdWords Remarketing Campaign
Over the past few weeks we’ve noticed that a lot of people aren’t aware of how to go about creating a remarketing campaign in Google AdWords. For those who are familiar with the term but uncertain as to what it is,…
Teaching Tuesday: Engaging Social Media Images
If you’ve been involved in social media for yourself or for another company, you’ll know that images are hugely important. Posts that contain images get far higher engagement rates than those without. In fact, blog posts with images receive 94% more…
Google AdWords: Quality Score
Anyone who has ever come in contact with Google AdWords will more have likely heard of quality score. We find that quality score is one of those metrics that people don’t quite understand and that’s what we’d like to pick at…
Google: Mobile-friendly website as ranking factor
When ever it comes to Google making announcements that influence their algorithm / ranking factors, it’s usually dropped like a bomb and search engine experts / web designers are expected to pull a rabbit out of a hat and make big…
Teaching Tuesday: Google Analytics Funnels
Funnels in Google Analytics are one of the best ways to track what your website visitors are doing on their journey to completing a goal. By “journey”, we are referring to the steps they take on a website before performing an…
AdWords: Countdown Timer
This isn’t brand new, but most advertisers aren’t using this functionality yet, despite it being incredibly beneficial. One of Google’s new ad customisers includes the ability to include a countdown timer in your Google AdWords advert. So if you’re running a…
Teaching Tuesday: Subdomain or Subfolder
We’d arrive at work in Ferrari’s if we got a dollar every time we were asked whether it’s better to use a subdomain or subdirectory. This topic seems to come up at least once for every company trying to make strides…
Our 5 App Store Optimisation Tips
When it comes to optimisation, people are quick to assume that it only applies to websites. This is not the case, you can optimise your app listing on the App Store to increase the number of eye balls it receives. The…
Work Wednesday: Our recipe for load shedding
It has amazed us that since the load shedding started, so many people have been enquiring on the internet about what they can do. Questions about generators, UPS systems, inverters and so the list goes down. Our director published an article…