“If you’re not measuring, are you even marketing?” This is a question you’ll hear us say a lot because it’s one of the beauties of digital marketing. Unlike traditional marketing, digital marketing allows us to track almost everything from the first…
Covid-19 Trends: A Month Later
Almost a month ago, we dug into Google Trends in South Africa relating to the country-wide lockdown due to the corona virus. It feels like now is a good time to look at the same graphs again to see where we…
Covid-19: Google Trends
Update: We’ve published all of these graphs again a month later. We find ourselves in a really interesting time with things changing rapidly on an almost day to day basis. I’ve always found human psychology interesting and being a fan of…
Corona Stock Markets & Marketing
Over the years, I’ve grown a great interest in stock markets. I love the psychology behind them, I love the technical charting side and I love the patterns. In light of what’s going on in the world at the moment, people…
March 2020: News Roundup
As we approach the end of March, we find ourselves in one of the strangest situations most of us have ever experienced. Looking back at the January news roundup, nobody knew we’d be in this position! Nevertheless, we must go on…
January 2020: News Roundup
It’s January 2020, the first month of the new year and new decade! This year we’re going to try something different, we’re going to publish an article like this each month, covering some interesting topics that we feel are worthy of…