An algorithm update which seems to have come and past without too many people worry about it was named Fred. The name came when Google’s Gary Illyes said that all algorithm updates should be called, “Fred”. The SEO world adopted this…
SEO Redirection + Chrome Extensions
If you’re familiar with search engine optimisation (SEO), you’ll have come across the concept of redirects. If you’re not familiar with SEO or haven’t heard of redirects, it’s important to understand what they mean as they might be damaging your website….
The 2017 Google Search Click Through Rate Survey
We’re forever being asked what the Click Through Rate (CTR) is for the different positions that a website may appear in the Google Search results. In other words, if you’re ranked in position 1 on page 1 of Google, what percentage…
Google Change: Business Reviews Counting More
By now most people have seen businesses with ratings when they perform a search. However, it has never really been correctly shown. What we mean by this is that it hasn’t ever necessarily shown the businesses with the top ratings at…
SMEs are spending on the wrong marketing channels
Danny Richman recently conducted a survey where he reached out to over 500 SME’s to find out which online marketing channels they were spending their time and money on. Furthermore, he wanted to then look at which of these marketing channels actually…
Keyword Opportunities with Search Console
Google’s Search Console (formerly known as Webmaster Tools) is a free tool that offers a great deal of insight into your website visitors, yet it’s incredibly underutilised compared to Google Analytics. These tools should always be used in conjunction with each…
Layout for Google's Expanded Text Adverts
If you’re an active Google AdWords user, you’ll be (should be) well aware of Google’s rollout of the new expanded text adverts (ETAs). After 15 years of 25-35-35, we’re now being forced to use 30-30-80 and you’ll notice that when you try…
AMP, Mobile-First Index, SEO?
It’s a reality: AMP pages are starting to appear more and more in the search results. With mobile-first index being spoken about more and more, tying these mobile changes together are essential. Here’s what you’ll learn: What are AMP & do…
Important SEO Feedback from Google Webmaster Hangout
On the 27th of December, 2016, a Google Webmaster Central Hangout was held, whereby John Mueller from Google Switzerland answered a number of important questions with regards to Google’s algorithm. A lot of these questions have been floating around for a…