In July 2014 we were commissioned by the founders of a startup to assist with their search engine optimisation. Their startup was poised to disrupt the events industry and they appreciated how important it was to get their search engine optimisation…
Google's PageRank has been turned off!
Google have been saying for some time now that it was going to remove the 1 – 10 ranking given to websites on the internet. One might say that PageRank was one of the biggest factors that lead to Google’s growth…
Blog Commenting as part of a Link Building Strategy
Acquiring links to your website has always been an important optimisation factor and this is yet to change. Although there are talks about links becoming less important considering Google’s RankBrain algorithm update, links still remain important and you simply cannot ignore…
Track Outbound Links on your Website – A method that works!
We build a lot of content heavy directory-like websites here at iMod Digital for our clients and a really common request post-launch is that they would like to be able to track the number of times a visitor on the website…
eCommerce Africa 2016 Wrap Up
Last week Wednesday and Thursday saw the latest installment in the annual eCommerce related conference called eCommerce Africa take place. The two day event was jam packed with speaker line ups that forced anyone in eCommerce, digital or even traditional big…
No more Google Ads on the side of a search!
Quite possibly the biggest news to be circulating the digital marketing world is that it would appear that Google is going to remove their AdWords adverts from the right hand side, add an additional advert at the top (4 slots) and…
The looming worries around Penguin 4.0
There’s been a lot of talk about Google’s next real time update, Penguin 4.0. Penguin is a terrifying update, but only for those people who are doing things that are against what Google has said. Do we understand why people are…
Re-optimise, Re-optimise and Re-optimise Again
Having worked in the search space for well over a decade, we’ve had the privilege of working on so many different websites. Massive websites and small websites, it really doesn’t matter, at the end of the day there are many consistencies….
Google revamps their Webmaster Portal
Towards the end of last year Google renamed Google Webmaster Tools to Google Search Console. Most of us log into Search Console via Google’s Webmaster Portal, but have you taken a minute to see just how jam packed the Webmaster Portal…