Last week Wednesday and Thursday saw the latest installment in the annual eCommerce related conference called eCommerce Africa take place. The two day event was jam packed with speaker line ups that forced anyone in eCommerce, digital or even traditional big…
No more Google Ads on the side of a search!
Quite possibly the biggest news to be circulating the digital marketing world is that it would appear that Google is going to remove their AdWords adverts from the right hand side, add an additional advert at the top (4 slots) and…
The looming worries around Penguin 4.0
There’s been a lot of talk about Google’s next real time update, Penguin 4.0. Penguin is a terrifying update, but only for those people who are doing things that are against what Google has said. Do we understand why people are…
Re-optimise, Re-optimise and Re-optimise Again
Having worked in the search space for well over a decade, we’ve had the privilege of working on so many different websites. Massive websites and small websites, it really doesn’t matter, at the end of the day there are many consistencies….