We’d arrive at work in Ferrari’s if we got a dollar every time we were asked whether it’s better to use a subdomain or subdirectory. This topic seems to come up at least once for every company trying to make strides…
Our 5 App Store Optimisation Tips
When it comes to optimisation, people are quick to assume that it only applies to websites. This is not the case, you can optimise your app listing on the App Store to increase the number of eye balls it receives. The…
Work Wednesday: Our recipe for load shedding
It has amazed us that since the load shedding started, so many people have been enquiring on the internet about what they can do. Questions about generators, UPS systems, inverters and so the list goes down. Our director published an article…
Acrobranch: Team Building Mission
A couple of weeks ago, the iMod Digital team was invited to go along to Acrobranch Cape Town to experience their outdoor activity park. We accepted the invitation with open arms and waited patiently for the day to come. In typical…
Google's Mortgage Calculator is baked in!
Over the years we’ve watched Google slowly but surely introduce more and more intelligent query results to their search engine results pages. The idea here is to provide people with really quick answers and save them the time of visiting websites…
WTF is a canonical URL?
An incredibly important aspect of SEO is canonicalisation, but whenever this turn gets brought up in meetings people look completely lost.. and rightfully so. It’s a complicated term to say, let alone understand. But here’s the thing, it’s not all that…
Decipher the mysterious 'bounce rate'
The metric, “bounce rate” is one of those metrics that people tend to stumble across almost immediately when they start using Google Analytics. The “bounce rate” is also one of those mysterious metrics because we constantly run into professionals who can’t…
Is Negative SEO a threat to your brand?
Links that point back to a website are still an important part of SEO, but what happens if those links are of bad quality? Quite simply, your website could be damaged or affected negatively. What happens if your competitors point a…
Megs Mutts & How You Can Make A Difference
Last year, in the spirit of Christmas, we decided that we were going to donate to a charity. It took us some time to figure out who to donate to as we wanted someone in the area, and in the end…