Although today is Teaching Tuesday, we’re going to change things a little and share a video with you that is a parody of Meghan Trainor’s All About That Bass which looks into data. It’s quite a funny one: We enjoyed it,…
Teaching Tuesday: Google's official SEO statements
The digital marketing industry, like many other industries, consists of a lot of fly by night agencies and freelancers. Time and time again we hear of people paying a few thousand Rand a month for SEO and upon inspecting their websites,…
Creating a Google AdWords Remarketing Campaign
Over the past few weeks we’ve noticed that a lot of people aren’t aware of how to go about creating a remarketing campaign in Google AdWords. For those who are familiar with the term but uncertain as to what it is,…
Teaching Tuesday: Engaging Social Media Images
If you’ve been involved in social media for yourself or for another company, you’ll know that images are hugely important. Posts that contain images get far higher engagement rates than those without. In fact, blog posts with images receive 94% more…
Google AdWords: Quality Score
Anyone who has ever come in contact with Google AdWords will more have likely heard of quality score. We find that quality score is one of those metrics that people don’t quite understand and that’s what we’d like to pick at…