When it comes to campaign performance, one of the most time consuming matters is that of clicking around an account looking at various statistics to make informed decisions. Anybody who uses AdWords will appreciate this, but we’ve identified that most people…
AdWords: Remind me when I'm nearby
For store based businesses, you’ll be incredibly happy to hear about this new Google Adwords extension that is being introduced: “Remind me when I’m nearby”. By adding this extension to your adverts, you’ll be able to do something similar to what’s…
Preparing for Google's next Penguin Update
It’s almost a month since, Webmaster Trends Analyst at Google, Gary Illyes confirmed that we should expect a Penguin update before the end of 2015. Just to refresh your memory, Google’s Penguin updates deal with links, so if your website was…
The social media tools that professionals use
Every now and then it’s really useful to see what tools professionals are using, it widens our toolkit and introduces us to tools that can perform on the large scale. In this weeks Teaching Tuesday we’re going to look at a…
4 Thank you page optimisation
We’ve been discussing options with a client on what to place on their “Thank You” page. Too many websites miss out on a great opportunity when it comes to success pages. Think of it this way, for a visitor on the…
Twitter drops stars for hearts!?
Although this isn’t a typical Teaching Tuesday post, it’s quite a hot topic of discussion today so we felt we would share it. The Internet was outraged when Twitter removed it’s star for favourite and replaced it with a heart. Twitter…
Teaching Tuesday: Online Marketing Predications for 2016
We’re just a couple months away from the end of the year and at this time of the year we start to see lots of articles published online that attempt to predict what we can expect for the following year. This…
Spending your first R130,000 in paid marketing for startups
We work with a handful of startups in the local space and are aware of how important traction is. Because of this, we’re pressed to create great marketing plans that detail how budgets should be spent and what channels are best…
Teaching Tuesday: Spy on your Competitors
With content marketing becoming more and more important, knowing what content is performing best not only mitigates time but it allows you to see what your competitors are doing. Without investing time into research around what your competitors are doing, you’re…
How To Track Sub-domains In Google Analytics With Tag Manager
Google Tag Manager isn’t something new. Nope, in fact, it has been around since 2012, and while initial adoption was slow, there really is no excuse not to be using it now. If you want to get started with the basics,…