Wondering Why Social Media is Important?
With millions of people using social networks such as Twitter, Facebook, Google+, YouTube and LinkedIn on a daily basis, social media marketing has quickly become a non-negotiable aspect of a company’s marketing budget. People engage with companies and brands constantly on social networks and as a company you need to be part of that conversation. Not only does it allow you to engage with your audience and drive sales leads, but it also plays an important role in Search Engine Optimisation.
The beauty of social media is that it is inherently social. If you play your cards right, your followers will engage with your content by liking, commenting and sharing. This engagement starts to build a relationship between your brand and your customer and indirectly endorses your brand, filtering the good word of mouth through to your customer’s friends and followers. Need proof? 93% of buying decisions are influenced by social media.
Having said all this, social media marketing is a practice that takes a clear strategy and some practical know-how. Think it’s easy to create a Facebook Page or Twitter account and jump straight into creating content and posting it? Communicating the right message in a language that is familiar to your target markets, and making this content visible to your potential customers, is all based on a well-researched strategy and social media prowess.
iMod Digital, in collaboration with their social media partners, offer experienced and up-to-date insight into how to manage a social media account and even offers to effectively run your social media accounts for you. Because social media is an ever-evolving sphere of marketing and the rules of engagement are forever changing, we pride ourselves in staying abreast on these changes so that we might boast some of the best engagement rates on the pages we manage in the country.
Ready to launch your brand or company into the digital sphere? Contact us to find out how we can assist you in creating a powerful social media strategy and presence.
Work Examples
Ergolab
Ergolab is a South African leader in ergonomic office solutions, tailored to each customer’s specific needs. Ergolab needed a team to manage their Facebook and Instagram accounts (as well as their search engine optimisation and pay per click marketing), both organically and in terms of paid campaigns.
The iMod team did some brainstorming and came up with a social media strategy to best fulfill their needs. We researched relevant topics/themes, performed keyword research, investigated other industry leaders and all of this was information was used to support our social media planning and strategy. This included creating a social media calendar, as well as social media design templates that we use regularly and customise for each individual post.
We regularly post to Facebook and Instagram, and also make use of stories on these platforms. In time, the collection of Instagram stories has formed an informative content reel that we’ve organised by topic, making the page more user-friendly and accessible to the user
Helderberg Village
Helderberg Village is a luxury retirement estate, situated at the foot of the Helderberg Mountain in Somerset West. We joined forces with them to help them boost their social media presence. See their full client portfolio here.
