Wakefords Homestore

Wakefords Homestore approached us with the need to go online. The company hadn’t operated online and the team was anxious about this transition. Wakefords has a loyal customerbase and their relationships are everything. At the same extent, the team knew that not going online would slow them down and keep them behind their competitors.

Success Drivers

We worked closely with the team to understand their needs and manage their concerns. We presented solutions that would allow them to ease into the transition rather than going full speed.

Other factors included:

• Careful design – Not only did we want to launch a sleek website but we wanted to maintain the feeling of the physical store.
• Optimal website structuring – There are many ways to build an eCommerce website but only a few have the correct structures that meet user experience requirements. By using a careful structure, we were able to group products correctly and stay true to the way Wakefords operates offline.
• Optimised for search engines – iMod Digital is a full-service digital marketing agency and we specialise in search engine optimisation (SEO), the website was launched in a manner that got Google smiling. 
• Fully responsive – Stunning design and functionality on any device.

Outcome

The eCommerce website was launched within the desired timeline and without any hassles. Within the first few hours of launch, transactions had succesfully take place and the online strategy was underway!