Tailor Made Technologies

Tailor Made Technologies (TMT) is one of the UK’s leading Managed Service Provider for IT and Communications solutions and services.

TMT contacted us just over a year ago, asking for assistance with their digital marketing. We recommended a few key services, namely, SEO, PPC, and updates to their website. TMT acquired a company and inherited a rather rickety website that needed a great deal of work. TMT wasn’t keen on building a brand new site so we had to rebuild the existing platform for them.

Success Drivers

• • Website Rework  – The TMT website was not working at all, pages weren’t loading, it was incredibly slow, the code was outdated and the user experience was awful. We used the foundation of the website and rebuilt all the pages on the site, working them into a more clear structure and bringing the website up to a point of appearing credible. 
  • Site Structure – The user experience on the previous version was terrible, by rebuilding the pages, changing the navigation and creating strong internal links, we were able to offer visitors a better experience.
  • Campaign Structure – TMT had previously run Google Ads campaigns, however, the account was in desperate need of resturturing. We created new campaigns, we wrote new advert copy, we set up remarketing lists and a long list of other enhancements that would increase the performance.
  • On-Site SEO: The website had no foundational SEO in place, we rewrote all the meta data, we updated page copy, we sorted out countless technical issues and we brought the website up to speed so that it could be built upon.

Outcome

• • The organic conversion rate increased to 7.68% and the Google Ads conversion rate is sitting at 9%. Both of which were below 1% the preceding year.
  • The cost per acquisition dropped well to around £50.00.
  • The website ranks for 110 additional keywords compared to 6 months ago.
  • 38 keywords moved up strongly in the search rankings compared to just 3 months ago, let alone compared to a year ago.