Henley & Partners

Henley & Partners is the global leader in residence and citizenship by investment. iMod Digital worked with Henley & Partners from 2015 to 2020 when they started to restructure the company. We played a leading role in moving the company away from an overpriced media buy agency into owning multiple channels. We managed tens of thousands of Euros on media spend and got the company ranking at the top of the search results for the industry-leading terms. Our time with Henley & Partners was incredible.

Success Drivers

There were many success drivers, to name a few:

• Foundation – When we were brought on, channels were not being correctly tracked making it impossible to account for budget spend. We set up advanced tracking mechanisms to allow for accurate reporting on budget spend and channel performance.
• SEO – A vigorous strategy was deployed, undoing a lot of poor SEO work and ensuring that Henley & Partners would be correctly recognised by Google. We did this through deep competitor analysis, advanced keyword research, testing and a long list of other strategies. To this day, the website still ranks number 1 for, “citizenship by investment” in multiple countries and we claim responsibility for that.
• PPC – We ran complex campaigns across the globe, from the US to the Middle East, Africa, South East Asia and more. Large budgets, intense tracking and a very difficult objective of attracting a very particular audience.

Over the years, we assisted with website design, web development, and user experience. We assisted the PR team in the UK with the online reputation management (ORM) of an ultra-high net worth individual and we assisted content teams and more. We were an extension of their team.

Outcome

We worked with Henley & Partners for 4 years until they restructured their team. We weren’t there for 4 years for no reason, we drove an enormous number of high quality individuals to the website, we achieved top rankings for the toughest of keywords across the globe and we played a large role in defining what Henley & Partners’ digital footprint was.

“To me, iMod Digital did not feel like an agency, but rather an integrated team of Henley & Partners. The agency’s dedication was especially paramount when they were able to build websites under seemingly impossible timeframes and deadlines.” ~ Julie Marneweck, Marketing Manager.

Due to strict contractual agreements, we, unfortunately, cannot disclose any metrics 🙁