PAY PER CLICK
Want more visitors to your website quickly?
Search Engine Marketing (SEM) is the process of attracting visitors to a website through paid search mediums. The most common form of paid search is that of Google Ads (formerly Google AdWords) that appear above and below the search results in Google. This is also known as Pay Per Click (PPC) advertising (Paying each time somebody clicks your advert). If you’re looking for a more social approach to paid marketing then Facebook Adverts (which includes Instagram) would be right for you.
Let’s not forget LinkedIn Ads, Twitter Ads, Reddit Ads, TikTok Ads, Pinterest Ads, and the other social networks that we run adverts on for companies around the world.
Paid search allows for the accurate measurement of return on investment which is very useful compared to many other marketing channels.
The power of a search engine marketing strategy is that you can quickly target your audience and attract clicks right from the start. As clicks are gathered, campaigns may be refined and targeting narrowed – this allows us to find your optimal targeting based on what’s actually driving your business leads.
Google Accredited
We are a Google Partner and have been accredited for passing Google’s AdWords Qualification.
OUR PROCESS:
When it comes to a new account, regardless of whether it’s a completely new start or taking over an account, there is a lot that goes into this. For new accounts, we have to set up the account, link to the other Google properties, create campaign structures, create AdGroups and an assortment of other tasks to ensure that we have a strong foundation to build upon. If we’re taking over an account, we have to work through all the campaigns to determine what’s working and what isn’t, to effectively set us up to create a stronger position moving forward. We pride ourselves in our account setup structures!
Understanding what your competitors are doing allows us to benchmark against them, from there we’re able to set up your campaigns to give you a competitive advantage. Knowing what competitors are bidding on, what style of advert they’re using and so forth gives us an edge and a very strong understanding of the industry.
Keywords and topics form the foundation of any per pay click campaign. Our comprehensive keyword research and access to billions of keywords allow us to find the right keywords to target. We’ve been doing keyword research for 20 years, take our word for it, we know what we’re doing.
From location to language to time of day, our advanced targeting ensures that your adverts are put in front of the right people at the right time. We make extensive use of retargeting strategies for text and display campaigns. Although Google uses audiences, the real magic of audiences comes into play with Facebook Ads and that’s where we excel.
Going from a campaign to a performing campaign requires management and monitoring. New keywords, advert copy changes, split-testing, negative keyword lists and and a long list of other techniques are in our basket of tricks.
We report to you on a monthly basis with our findings and the performance of your campaign.
Tell us about your product or service – We will find the best keywords and put together a campaign for you and manage it.
