We've got branded cycling shirts, yep, you didn't read that wrong...
We spend a huge amount of time behind our computer screens, but that's not where we spend all of our time. As much as we love being there, making magic, we also love being outdoors - see, we're geeks, but not typical geeks, getting a tan doesn't scare us... too much.
Over the past few months, members of our team have taken up mountain biking and from this stemmed the idea of having corporate branded cycling shirts printed. Getting healthier and doing some branding at the same time - we think it's a good mix.
Dabbling with some Fireworks, a flick of Photoshop and a dosing of Illustrator we mocked up a design that we were really happy with:
None of us here felt like modelling the shirt for the blog so we had to go out into the wild and find a rider wearing the shirt!
Update: Some friends of iMod Digital wearing our shirts at the Argus Mountain Bike Challenge.
None of us here felt like modelling the shirt for the blog so we had to go out into the wild and find a rider wearing the shirt!
Update: Some friends of iMod Digital wearing our shirts at the Argus Mountain Bike Challenge.
10 comments
Eric
December 12, 2012 at 11:39 amNow where can we buy them for R150 each, like the PPA sponsored shirts? 😉
You sell cheap cheap, we advertise your brand! 😛
Christopher Mills
December 12, 2012 at 11:43 am@Eric – That’s definitely something we can consider. The production of the shirts was expensive, I’d have to calculate the opportunity cost and see how that sits with the business, but let’s keep this open, it’s something I’ll definitely look into. Thank you very much for your comment and appreciation!
Ian (rider wearing shirt)
December 12, 2012 at 11:59 amShirt is absolutely great. Really really comfortable and looks better than I expected. Anatomic shirts have really good ventilation, something I havent found from the normal off the shelves Craft or First Ascent etc. Price is definitely more, but worth it.
Maybe Chris will give away one in a competition or something 🙂 I know riders are always looking for new shirts.
Im happy, guess I need to get some action photos of it during an event 😉
Christopher Mills
December 12, 2012 at 12:05 pmSo pleased to hear that, Ian. Thank you for taking the shirt to the top of Tokai (in 30+ degree weather to boot)! I will need to order another batch of shirts, perhaps that’s something I can do towards the start of 2013 – production does take about 3 weeks or so though.
James M
December 12, 2012 at 12:13 pmAll you need now is one that I can wear while in the gym or playing hockey etc 😉
Christopher Mills
December 12, 2012 at 12:17 pm@James – We’re actually going to be creating some gym shirts early in 2013 as a number of women have asked us for some, so that’s on the cards and will more than likely happen fairly soon!
Shireen Louw
December 12, 2012 at 4:25 pmNice looking shirt Chris. 🙂
Do you have any experience with Springleap? Might be an option for companies that don’t have their own designers.
Christopher Mills
December 12, 2012 at 4:30 pm@Shireen – Thank you very much, glad you like it and thank you for your comment 🙂
Louise
December 12, 2012 at 10:53 pmWoo Hoo!! Never thought you would love cycling so much! So glad you’ve made it part of your life. Shirts look very cool! 😉
Christopher Mills
December 13, 2012 at 1:10 amI’m getting into it, perhaps not as fast as I could, but slow and easy wins the race. It trumps jogging or going to the gym, that much I can say! Glad you like the shirts, Louise 🙂