Findings Friday: Matt Cutts says porn sites are popular

Every Friday we write about things that have come up in the inbound/search marketing world that we feel are interest, important or worth sharing. This week we’ve got some good bits and pieces of news to share with you, so grab a cup of coffee, sit back and enjoy.
Larry Kim, the founder of Wordstream, a highly trusted and respected search marketing company that builds search marketing software and provides managed PPC advertising services, was welcomed onto the inbound.org forums in a popular AMA (Ask Me Anything). Some really great questions were asked and if you have some free time it’s worth digging through them.
This is definitely the best quote of the week: “The best place to hide a dead body is page 2 of the Google search results.”
This week Matt Cutts discussed an interesting question posed by AJ Kohn, “How do you separate simple popularity from true authority”. The interesting thing that is put forward is that porn sites are popular because a lot of people visit them, but no a lot of people link to them, and how on the other hand, a lot of people link to government websites, but not as many go to them. Google wants the government websites to have authority, but porn sites not so much. The video is worth having a watch of, it’s only 3 minutes long:

Finally, if that’s not enough and you want to read more, here are 200 tips that OkDork used to grow themselves by 200%.
Have a great weekend everyone!
Yours in search,
The iMod Digital Team