ECOMMERCE SEO

eCommerce SEO and SEO in general have many things in common but at the same time, there are some fundamental differences between the two. Practicing sure SEO on an eCommerce website will get an eCommerce website performing organically but applying SEO that is crafted specifically for an eCommerce website is what will truly bring the results.

Why?

An eCommerce website is built differently to most regular websites in the sense that there is categorisation of products, and products themselves and the structural integrity of an eCommerce website is where the power lies. Unpin a strong structure with sound SEO practices and you’re on your way to success.

What is our typical approach?

Every website is different but we’ve found an approach that works incredibly well. Removing all the regular SEO tasks that need to be performed, on top of this there are two things that we do:

1. Buy Silo – The buy silo refers to the pages within a specific category on the website such as “dog food”. Within this category, we create a buy silo that targets people who are actively searching in Google to make a purchase online using terms such as, “buy dog food”, “buy dog food online”, etc. We create this silo using category / collection pages, supported by all the products within the category. A close and careful relationship between these pages and internal linking sets up structure fantastically.
2. Content Silo – With a buy silo in place, we move onto a content silo, which is creating supporting content that boosts the buy silo. This process consists of creating a master content page around the topic of dog food, and then creating supporting pages thereof. This content silo leverages a combination of traffic attraction using long-tail and voice search, and is then further leveraged to push value across to the buy silo.

Explaining this approach in text is far more complicated than in person; if you choose to work with us, we’ll detail this process more clearly for you using your website as the subject.

Summarising the approach into a few paragraphs makes it sound fairly straight forward but there are a lot of components to getting this right and that’s not to forget all the regular SEO tasks that need to happen. There’s no point setting up a structure if the website has problems at large around indexing, duplication, keyword positioning and the likes. However, once all the fundamental matters are in check and this structure may be built on top of it, that’s when the magic happens. Patience is key, as the structure doesn’t happen over night but take the walk with us and we’ll show you the strength.

Our eCommerce SEO works:

This approach really works! Don’t believe us? Here’s an example of an eCommerce website in the UK that operates within the pet food niche when comparing the beginning the first 4 months of 2020 against the first 4 of 2019:

• 33% increase in revenue.
• Monthly revenue grew from $250,000 to $335,000.
• 42% increase in transactions.

These are massive gains that we’re very proud of and would love to use your website as our next example of successful eCommerce SEO.

Want another example of the success? How about this one, massive month on month growth – the company was stuck below $1,000/month in revenue for 6 months, they are now seeing double that consistently with a massive increase over the passed couple of month:

Okay, one last one:

We started working on this website in March when our client contacted us informing us that they had seen there website drop month after month and needed a company to turn things around. In March, we performed audits and commenced with aggressively implementation in April.. the results speak for themselves!

We hope you get the point.

What Next?

If you’re looking for a team that’s honest, reliable and will get involved in your business to help you grow, please consider getting in touch with us. We’re not folks who spent a few hours on YouTube listening to people talk about SEO for eCommerce, we’re a team that’s been working at this since before Google was even around in 1998. We’ll listen to your needs and we’ll work with you to move your business along.

Click here to contact us, we look forward to hearing from you!