Design is what people see first - make it sticky!
No matter what form of digital marketing you’re interested in, you will need digital design to go with it. It’s easiest to explain this with some examples:
- If you’re running pay per click adverts through Google or Facebook, you’ll need some banners designed and you want them designed by a digital design team that understands click-through rates, what’s working and so forth.
- If you’re doing search engine optimisation, you’ll want to know that your website has the design elements that catch a person’s attention – you only have a few seconds to do so.
- If you’re getting a new website built for your business, you want to know that it’s being designed in a manner that takes user experience design into account.
Represent your brand visually to your audience
Using the correct visual medium when communicating with your audience online could mean the difference between a user becoming a customer, or simply scrolling by. Each brand’s audience is unique and therefore your digital designs should speak to the users you’re intending to market to. Digital design encompasses the look of your website, social presence, and ads which are all vital aspects to your marketing success.
At iMod Digital, we take great care to understand each client’s needs and audience in order to provide them with the most effective and impactful designs for their brand – this not only means putting together designs, but taking into account the client’s needs while adhering to the various technical requirements by marketing platforms such as image sizing, formats, text-to-image ratio’s, file sizes and messaging. Along with the design process we also take the commercial intent of the creative into consideration – it’s easy for a design to be beautiful but lack the commercial viability and clear intent which makes it convert.
Work Examples
Have a look below at design showcases put together for some of our valued clients. These are all designs that have been used and implemented to gain great ad and brand awareness success for our clients.
Small Pet Select
Small Pet Select is a successful US-based small pet supply business providing hay, food, supplements, toys and more for small animals across the US and UK. We’ve been privileged to work with such a wonderful brand and team of people and to be trusted with their digital design needs.
42courses
42courses is a UK-based online learning platform offering excellent courses in advertising, creativity, behavioural science, marketing, wellness, and more. Throughout our relationship we’ve put together a myriad of digital designs to use as banners across their marketing platforms. See a few of our examples below.
Ergolab
Ergolab is a South Africa’s top supplier of Humanscale ergonomic office equipment, from office chairs, sit-stand desks, monitor arms and more. We have been entrusted with the design of advertising banners for Ergolab’s recent promotional offerings across paid marketing platforms.
Outlinx
Outlinx is an innovative US-founded startup mentioned in TIME Magazine’s Top 100 Inventions of 2020. Outlinx offers smart QR stickers to be used in conjunction with the Outlinx app to organise just about anything from moving boxes, collections, instructions, and more. See below our brand awareness creative for Outlinx’s debut in the online ad space.
Unlocked.me by Nedbank
Unlocked.me is an initiative by Nedbank appealing to a younger audience of students and career-starters by offering low cost banking services, advice, lifestyle products and more. During their launch, we were honoured to be working with the Unlocked.me team on their first promotions.
