When it comes to optimisation, people are quick to assume that it only applies to websites. This is not the case, you can optimise your app listing on the App Store to increase the number of eye balls it receives. The…
Google's Mortgage Calculator is baked in!
Over the years we’ve watched Google slowly but surely introduce more and more intelligent query results to their search engine results pages. The idea here is to provide people with really quick answers and save them the time of visiting websites…
WTF is a canonical URL?
An incredibly important aspect of SEO is canonicalisation, but whenever this turn gets brought up in meetings people look completely lost.. and rightfully so. It’s a complicated term to say, let alone understand. But here’s the thing, it’s not all that…
Decipher the mysterious 'bounce rate'
The metric, “bounce rate” is one of those metrics that people tend to stumble across almost immediately when they start using Google Analytics. The “bounce rate” is also one of those mysterious metrics because we constantly run into professionals who can’t…
Is Negative SEO a threat to your brand?
Links that point back to a website are still an important part of SEO, but what happens if those links are of bad quality? Quite simply, your website could be damaged or affected negatively. What happens if your competitors point a…
Google My Business: Phone Call Tracking
We’ve been working with a local company that depends heavily on local mobile search. Over the months we’ve managed to get the company’s website to appear second from the top when someone performs a local search on their mobile device. There’s…
SEO results for the short term rental industry
We’ve been looking after a website for some time now and as of March this year we were tasked with taking things up a notch before the holiday season arrives. We set out with a plan of action and got cracking….
Google's 2 Step Dance With Author Photo's
When Google+ launched in the middle of 2011, the latest offering from Google was viewed as a golden child, and was dubbed as the soon to be challenger to the thrown that Facebook held firmly in its grasp. Along with the…
SEO: Reclaim the links that belong to you
This morning we were tasked with assisting a large company with some insight into building a new website. Whenever it comes to a new website the SEO requirements are so incredibly important – neglect the SEO and you find yourself going…
Work Wednesday: Bye bye penalty
A few months ago we were hired to assist a company that operates in a competitive niche to figure out what was wrong with their website and how to go about fixing it. Upon analysis it was quite clear that the…