SPARK Schools is a network of primary schools across South Africa dedicated to delivering high-quality and unique education to learners. With their special approach to education and providing individualised learning, SPARK Schools have achieved tremendous academic results and are focused on changing the education crisis in South Africa. Currently SPARK Schools have 11 schools across Gauteng and the Western Cape
Since SPARK Schools want to be highly accessible to parents and learners, they partnered with iMod Digital to handle their 2016 year-end advertising campaign to give more learners the opportunity to enroll for 2017.
The purpose of this campaign was to drive more people to the SPARK Schools’ website before enrollment. Since December is notorious for causing a drops in website traffic due to the holiday season, our aim was to supplement the shortfall with pay-per-click marketing through the Google AdWords Network. Search Engine Optimisation took place during November and December 2016 with the aim of having greater visibility in January 2017.
We achieved outstanding results:
Following all the growth over the years, the most recent results are:
- 105% increase in total website traffic
- Average person’s website engagement increased by 35%
- 211% increase in organic traffic
For privacy reasons, we are unable to share expect specifics about cost per lead, CPM and the likes, unfortunately.
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