Our Thinking.

Teaching Tuesday

Teaching Tuesday: Google Analytics Funnels

Funnels in Google Analytics are one of the best ways to track what your website visitors are doing on their journey to completing a goal.…

PPC

AdWords: Countdown Timer

This isn’t brand new, but most advertisers aren’t using this functionality yet, despite it being incredibly beneficial. One of Google’s new ad customisers includes the…

SEO, Teaching Tuesday

Teaching Tuesday: Subdomain or Subfolder

We’d arrive at work in Ferrari’s if we got a dollar every time we were asked whether it’s better to use a subdomain or subdirectory.…

SEO

Our 5 App Store Optimisation Tips

When it comes to optimisation, people are quick to assume that it only applies to websites. This is not the case, you can optimise your…

iMod Digital

Work Wednesday: Our recipe for load shedding

It has amazed us that since the load shedding started, so many people have been enquiring on the internet about what they can do. Questions…

Social Media, Teaching Tuesday

Embedding a poll in your tweets

If you’ve ever tried to run a poll before through Twitter you’ll know that the standard process involves sending a link out to your followers…

iMod Digital

Acrobranch: Team Building Mission

A couple of weeks ago, the iMod Digital team was invited to go along to Acrobranch Cape Town to experience their outdoor activity park. We…

SEO

Google's Mortgage Calculator is baked in!

Over the years we’ve watched Google slowly but surely introduce more and more intelligent query results to their search engine results pages. The idea here…

SEO, Teaching Tuesday

WTF is a canonical URL?

An incredibly important aspect of SEO is canonicalisation, but whenever this turn gets brought up in meetings people look completely lost.. and rightfully so. It’s…

SEO, Teaching Tuesday

Decipher the mysterious 'bounce rate'

The metric, “bounce rate” is one of those metrics that people tend to stumble across almost immediately when they start using Google Analytics. The “bounce…