Sir Francis Bacon is known for the saying, “Knowledge is power”* What better way to gain knowledge than by reading some incredible books. We’ve turned to industry experts to see what books they’re recommending. These books are mostly about sales and marketing, but there’s a bit of inbound marketing, advertising and psychology too.
- Influence: The psychology of Persuasion by Robert B. Cialdini. (Buy)
- Ca$hvertising: How to use more than 100 secrets of Ad-Agency Psychology to make big money selling anything to anyone by Drew Eric Whitman. (Buy)
- The new rules of sales and service: How to use agile selling, real-time customer engagement, big data, content, and strategy to grow your business by David Meerman Scott. (Buy)
- Master the essentials of conversion optimisation: Expert’s approach to optimisation by Peep Laja. (Buy)
- Growth hacker marketing: A primer on the future of PR, Marketing and Advertising by Ryan Holiday. (Buy)
If you’ve read a book recently which really provided you with great insight and knowledge, please don’t hesitate to leave it in the comments below and we’ll look at adding it to this post for other’s to benefit from.
* Reports say that he wasn’t the first person to say this and a reference on Quora says otherwise.
