Unitrans Africa is a diversified contractual logistics company serving the needs of selected sub-Saharan African markets. We were initially approached by their agency to conduct an in-depth user experience audit. The success of the audit led to us being asked to redesign, rebuild and relaunch the website.
We worked closely with the agency to understand their client’s needs and manage their expectations. It was explained that the aim wasn’t to change everything but to rather move the website’s evolution along slightly. We needed to achieve a design that was similar but more market-related as well as build a foundation for the site that would not only be strong and secure but that would allow for easy management.
Other factors included:
- Careful design – We had to work within tight parameters as the aim was not to reinvent the site but rather take it through a stage in evolution. We incorporated animated videos to bring life to the website.
- Optimal website structuring – The website consisted of a lot of content that wasn’t well structured, we restructured everything and organised it in a manner that was ready for website visitors.
- Optimised for search engines – iMod Digital is a full-service digital marketing agency and we specialise in search engine optimisation (SEO), the website was launched in a manner that got Google smiling.
- Fully responsive – Stunning design and functionality on any device.
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