Staying ahead in the ever-evolving world of SEO and digital marketing requires continuous learning and adaptation. With Google rolling out core updates, search algorithms becoming more sophisticated, and best practices shifting, marketers and website owners must keep up with the latest insights from industry experts. Over the past month, leading voices in SEO have shared their knowledge, providing valuable guidance on topics such as Google’s latest algorithm changes, mobile-first indexing, link-building strategies, and the importance of E-A-T (Expertise, Authoritativeness, and Trustworthiness).
In this roundup, we’ve curated five of the most insightful articles published in the past 30 days from some of the top minds in the field. Barry Schwartz breaks down Google’s March 2025 Core Update and what it means for rankings, while Brian Dean explores advanced link-building techniques to stay ahead of the competition. Cindy Krum dives into mobile-first indexing and how businesses can ensure their websites are optimised for the shift. Lily Ray discusses the crucial role of E-A-T in SEO, helping brands establish trust and authority in their respective niches. Lastly, Aleyda Solis provides a step-by-step guide for conducting a technical SEO audit to maximise website performance.
Whether you’re an SEO professional, business owner, or digital marketer, these articles offer actionable insights that can help you refine your strategies and stay competitive in the search landscape. Let’s dive into the latest expert advice shaping the future of digital marketing.
“Google March 2025 Core Update Rolling Out Now” – Barry Schwartz
Barry Schwartz reports on Google’s March 2025 core update, the first of the year, detailing its anticipated two-week rollout period. He highlights Google’s emphasis on surfacing relevant, satisfying content from all types of sites and notes that no specific actions are required from creators who have been producing people-first content.
“Google’s Updates Are Shaking Things Up More Than Ever” – Joy Hawkins
Joy Hawkins discusses the increasing volatility in Google’s algorithm updates, emphasising the challenges businesses face with AI-generated results, ranking fluctuations, and a decline in organic traffic. She underscores the importance of adapting SEO strategies to navigate these changes effectively.
“Advanced Link Building Tactics for 2025” – Brian Dean
Brian Dean explores innovative link-building strategies that align with current SEO best practices. He shares actionable insights on acquiring high-quality backlinks, emphasising the role of content marketing and relationship building.
“Mobile-First Indexing: Preparing Your Site for Google’s Shift” – Cindy Krum
Cindy Krum delves into the implications of Google’s move to mobile-first indexing. She offers practical advice on optimising websites for mobile devices, ensuring they meet Google’s criteria and provide a seamless user experience.
“E-A-T and SEO: Building Trust in 2025” – Lily Ray
Lily Ray examines the concept of Expertise, Authoritativeness, and Trustworthiness (E-A-T) in SEO. She provides guidance on creating content that establishes credibility, discussing the role of author expertise and accurate information.
These articles offer valuable insights and practical advice to enhance your digital marketing strategies.
