This month, the SEO world has been buzzing with new developments, tips, and strategies from some of the most respected voices in the field. From the challenges posed by AI to advanced SEO techniques and site audits, we’ve rounded up five must-read articles from SEO experts like Aleyda Solis, Barry Schwartz, and Matt Diggity. We want to ensure that you're getting credible information that is worthy of being read.
1. Aleyda Solis – "7 Key Questions and Tools to Assess Your Site Organic Search Rankings Drops"
Aleyda Solis provides a detailed approach to diagnosing and recovering from ranking drops in this article. She highlights the critical questions SEO professionals should ask to assess potential causes, from algorithm changes to technical issues. The post also suggests tools that can help analyze organic traffic trends and provides a framework for troubleshooting common problems in your SEO strategy.
2. Barry Schwartz – "The Future of Search with Generative AI"
Barry Schwartz explores the evolving role of AI in search, particularly how Google's generative AI features are impacting rankings and search results. He discusses the potential benefits and challenges this technology brings, from enhancing search experiences to altering how SEO professionals optimize for AI-driven search results. Schwartz provides a balanced view of the opportunities and risks, making it a must-read for anyone keeping an eye on the future of search engines.
3. Matt Diggity – "How to Boost Rankings with 'Topical Authority' SEO"
Matt Diggity delves into the concept of "Topical Authority" and explains how focusing on depth within a topic can significantly improve your site's rankings. He provides actionable strategies for creating topic clusters and demonstrates how building comprehensive content around a single subject can position your website as an authority. Diggity also highlights recent case studies that show the effectiveness of this method.
4. Marie Haynes – "Mastering Core Web Vitals for Better SEO"
In this technical deep dive, Marie Haynes discusses Google's Core Web Vitals and their importance in SEO. She emphasizes how improving these metrics can boost rankings and enhance user experience. Haynes also shares optimization tips for each Core Web Vital metric—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—and includes insights from recent client audits.
5. Brodie Clark – "Google’s New Helpful Content Update: What You Need to Know"
Brodie Clark breaks down Google’s latest Helpful Content Update, focusing on how it targets low-quality content and aims to reward truly valuable pages. He provides actionable insights into how this update affects content creators and SEOs alike, including tips on aligning content with Google's current focus on user-centric experiences. Clark’s analysis also highlights specific industries that may be most impacted by these changes
Staying on top of the complexities around SEO can be difficult; we don't necessarily know who to follow, which authors put out legitimate content, and which content is actually worth reading. When facing thousands of articles, it's daunting and our aim is to find a handful that we've read, we know the authors well, and we feel confident that this is a great mix of articles worthy of being read.
