With ChatGPT becoming the catch name of the year, we wanted to test it out with some basic questions. One question we wanted to ask was about SEO, specifically in 2023. We wanted to see how ChatGPT looked at SEO in 2023 and see what its thoughts were and whether they aligned with ours.
Let's have a look:
Search engine optimization (SEO) has been around for over two decades and has seen numerous changes over the years. However, even in 2023, SEO is still crucial for businesses to succeed in the digital world.
Why?
- Organic search is still the primary source of website traffic: Despite the emergence of social media, paid advertising, and other digital marketing channels, organic search is still the most significant source of website traffic. SEO helps your website rank higher in search engine results pages (SERPs), which in turn increases your visibility and drives more traffic to your website.
- SEO enhances user experience: SEO is not just about optimizing for search engines; it's also about optimizing for users. By improving your website's loading speed, navigation, and overall user experience, you can keep visitors on your site longer, reduce bounce rates, and ultimately increase conversions.
- SEO is cost-effective: While paid advertising can be effective, it can also be costly, especially for small businesses. SEO, on the other hand, is a cost-effective way to drive traffic to your website, as it involves optimizing your website for relevant keywords and providing valuable content that naturally attracts visitors, which is why seo content writing services are often needed.
- SEO is constantly evolving: Search engines like Google are always updating their algorithms to improve search results and provide a better user experience. By staying up-to-date with these changes and adapting your SEO strategy accordingly, you can stay ahead of the competition and continue to rank well in search results.
- SEO is necessary for local businesses: Local SEO is essential for businesses that serve a specific geographic area. By optimizing your website for local search terms and directories, you can increase your visibility to potential customers in your area and drive more foot traffic to your physical location.
In conclusion, SEO is still crucial in 2023 for businesses looking to succeed online. By investing in SEO, you can improve your website's visibility, enhance user experience, and drive more traffic to your site, ultimately leading to increased conversions and revenue.
Is SEO Dead?
Gosh, if we had a dollar for every time someone published something about SEO being dead. In fact, it's been said so many times that it really isn't worth talking about anymore. SEO is anything but dead but let's see what ChatGPT thinks:
No, SEO is not dead. While the field of SEO has seen significant changes over the years, it is still very much alive and necessary for businesses to succeed in the digital world. In fact, SEO has become more important than ever in recent years due to the increasing competition and the constantly evolving search engine algorithms.
Search engines like Google are continuously updating their algorithms to provide more relevant and useful search results for users. This means that SEO professionals need to stay up-to-date with these changes and adapt their strategies to remain effective. While some tactics that were once considered "black hat" or spammy may no longer work, there are still many legitimate and effective strategies that can be used to improve a website's search engine visibility.
Furthermore, organic search traffic remains a significant source of website traffic, and SEO is one of the best ways to improve a website's organic search rankings. By optimizing for relevant keywords, creating high-quality content, and improving user experience, businesses can drive more traffic to their websites and increase their visibility online.
In summary, while the field of SEO may have changed, it is still very much alive and necessary for businesses to succeed online. The key is to stay up-to-date with the latest industry trends and best practices and to focus on providing value to users through high-quality content and a positive user experience.
Very aligned with not only our thinking but also the results we're seeing. It's always a good laugh when someone calls SEO dead yet here we sit, looking at the results we achieve. In fact, perhaps it's a good thing, the more people who think SEO is dead, the less competition there is and the better results we get!
Whilst looking around on LinkedIn the other day, we came across a good opinion piece on artificial intelligence by Daniel Cater, which we'd like to share:
Years ago GOOGLE GLASS was going to transform how we got data and how we interacted with society.
Years ago SEO was touted as being dead because of the uptake of social media and because of the perceived lack of value as the market filled with people no good at it.
Voice search was going to revolutionise how we search - people would be able to book appointments, shop, transact all with voice search - gone would be the days of using Google search results.
80% of my feed is chatGPT talk - would be great to see the buzz die down a bit now. An amazing innovation built off the back of slave labour - Google senses a rug pull and rushes out BARD.
No AI isn't going to stop peoples browsing habbits overnight - people have been using search engines for 25 years - in that time there has been HUGE innovations in tech, but if I want to buy a cheap set of golf bats - I'll stick with Googling "Best Golf Bats" and then ultimately buying them on eBay.
AI might transform the aggregation, collection, processing and delivery of information - but, people's intrinsic browsing habbits would take YEARS to change.
SEO will continue to flourish, content writers will adapt to using AI as a tool, developers may use AI to better understand code bases, construction etc.
Ultimately - how we interact, transact and browse will continue as it is for many years yet.
I'm still waiting for the METAVERSE to transform my life.
We love the way Daniel approached this, he's a highly credible person in the industry and is at the forefront of all of this. Thank you, Daniel, for putting this out, more people need to read it.
All in all, SEO is anything but dead, copywriters are still crucial and it's going to be quite some time before a robot takes over creativity. We don't change that quickly, think about the pandemic, it changed us but we went back to our old ways incredibly quickly. We're creatures of habit and change is scary.
Don't believe all the hype, pay attention but act with thought.