It's January 2020, the first month of the new year and new decade! This year we're going to try something different, we're going to publish an article like this each month, covering some interesting topics that we feel are worthy of attention. It's nothing new, but it's our take on it and our research, which we hope will give it an edge as we're well plugged into the scene.
Let's start..
Speed Up Your WordPress Site
This is possibly one of the best articles we've read on the topic of speeding up WordPress websites. There are lots of articles on this topic but not all of them go into as much detail as this one. The article covers everything from how to find out why your site is slow to how fast it should be to plugin recommendations and all the way to far more technical matters. By now it's well known that site speed plays a roll in the SEO world, if you're serious about SEO (or any form of marketing for that matter), making sure your website loads quickly is essential.
Handy WordPress Plugins
If you're a WordPress developer or run a WordPress website, you'll probably find yourself from time to time looking around the web for interesting plugins. The folks over at Blogging Ray have recently published an article that showcases 25 WordPress plugins and there are some good ones in the list. The usual suspects are in the list but we can say that there are a few that we hadn't even heard of which look great. If you know of a plugin that isn't on the list, please leave it in the comments below, we're always interested to find new ones.
8 Essential Copywriting Hacks
We're big fans of Matthew Woodward. He's been a prominent figure in the digital marketing world for as long as we can remember and when he puts content out, it's worth reading. We look at Matthew as we do Brian Dean.. fewer articles published but when they are, they're of the highest quality. This time it's a video that Matthew did and it's a really good one. There's a lot of psychology behind his work and ideas, we recommend giving this video a watch if you're interested in copywriting and the power behind it.
Content Marketing in 2020
Talking of Brian Dean, let's jump into his most recent blog post which is a massive post on content marketing in 2020. This article is broken down into 7 chapters that range from video to email to emerging topics and there's even a bonus chapter. Brian doesn't put work out that isn't highly researched and thought through, so hop on over and have a good read of this article, you'll leave wiser, guaranteed!
LSI Keywords Investigated
LSI (Latent Semantic Indexing) keywords have been mentioned online for a few years now and there are lots of opinions on them. Google's own John says there's no such thing:
Ahrefs have taken the time to dig into this in more detail and if you're really interested in keywords and copy as a marketing strategy, this sort of article will give you some good ideas:
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That's it for this month's round-up, if you have any questions, pop us a comment below and we'll be sure to reply.
