If you're a follower of our blog, you might have noticed that I look at the "related searches" in a different way to the average person. Each time I see those, I see opportunity and that's something that I like to try and teach people who run websites or are interested in SEO strategies. In this article I'm going to give you a step-by-step process for extracting this information in a quick and easy manner. Perhaps you're sitting there wondering what I'm talking about, that's not a problem. When I say, "related searches", I'm referring to information that Google gives you on the search results page at the bottom. By means of an example, I searched for "sunglasses online" and scrolled to the bottom to find this: When you perform a search on Google, Google is aware of what other people search for and therefore gives you these as suggestions and/or recommendations. When I go about doing this, I normally search for several phrases such as, "sunglasses online", "buy sunglasses online" or "best online store for sunglasses". Once I've done this, I note down all the related searches in an Excel spreadsheet and then look at them for inspiration for content ideas, perhaps for an AdWords campaign or perhaps to create a new page on the website. However, this process is time-consuming if you want to search for several phrases and want to note down all the related searches not only on page 1 of the search results but perhaps page 2 and 3. Imagine searching for 10 different phrases, visiting the second or third page of results and noting down all the related terms. That's 240 phrases you'll have to write down and nobody's got time for that. So, you want to know how I grab lots of phrases automatically? Let me teach you the secret with just 4 steps:
#1 Google Chrome Scraper Extension
The first thing you will need to do is get the Scraper extension for Google Chrome, you may do that by clicking here. You'll need to be using the Google Chrome web browser for this, once you are, add the extension to Chrome and you're ready to get going. This extension is going to scrape the search results and automatically grab the related searches for us with the click of a button! No, I'm not joking.#2 Perform a Search
Open up a tab in Google Chrome and search for "sunglasses online" (or whatever you want to search for). Below is an example of the search results that I'm presented with. Now, if you scroll to the bottom, you'll see the 8 related searches like in the first screenshot of this article. Time to get to the fun part...#3 Scrape!
Once you can see the search results, you will need to click on the little Scraper icon in Google Chrome, located at the top right of your screen in the browser itself. Upon doing so, Scraper will pop up looking like this: Click on "Scrape similar..." and then set it up to look like my screenshot below:- Select "XPath".
- Enter in: //div[contains(@id,'eobd_')]/div
- Click Scrape
- See Results
#4 Export
In case you missed it, at the bottom right of Scraper (as seen in the above screenshot), you can "Export to Google Docs...". This saves you even more time and will give you an end result along these lines: --- I performed this very strategy recently when I was looking for some keyword inspiration for iMod Digital. I searched for "digital marketing" and then noted down the following related terms along with what I could possibly do, have a look:- digital marketing definition - Perhaps work this into our home page copy, linking to an additional page with a more in-depth explanation. This could tie up with the "digital marketing wiki" keyphrase, might make for a good content repository.
- digital marketing examples - Great keyphrase to tie into our case studies to draw in more visitors and then wow them with examples that lead to great results.
- role of digital marketing - Not interested.
- what is digital marketing strategy - Not interested.
- how to do digital marketing - I liked this one, we run iMod Education where we offer SEO courses, a digital marketing course would be a good addition, keyphrase below too.
- digital marketing course - As above
- what is digital marketing pdf - I wondered about taking the wiki that we might create and then print to PDF so there's a branded and downloadable copy.
- digital marketing wiki - As above.