For those of you who run PPC campaigns you'll be really pleased to hear that Google are launching a new report editing tool. This tool is going to help with the analysis of data in a brand new way. They're calling it Report Editor. The best part about the editor is that it comes with a really simple interface that allows you to create tables and charts, with segmentation, filtering and sorting. There are some great features that are coming with the Editor:
- Drag and Drop
- Sort, Filter and Pivot
- Pie, Bar and Line Charts
- Multiple Segments
Here are two animations that will gently introduce you to what the Editor is going to be like to use:
Google are in the process of rolling this new Editor out to Google AdWords users and has stated that you'll know when you have it because there will be a Reports Tab in your account so keep your eyes open for that. If you're interested in learning more, Google has supplied a great guide.