February 2015 | iMod Digital: Digital Marketing & SEO Agency in Cape Town

Mobile, SEO

Google: Mobile-friendly website as ranking factor

When ever it comes to Google making announcements that influence their algorithm / ranking factors, it’s usually dropped like a bomb and search engine experts…

February 27, 2015

Teaching Tuesday

Teaching Tuesday: Google Analytics Funnels

Funnels in Google Analytics are one of the best ways to track what your website visitors are doing on their journey to completing a goal.…

February 24, 2015

PPC

AdWords: Countdown Timer

This isn’t brand new, but most advertisers aren’t using this functionality yet, despite it being incredibly beneficial. One of Google’s new ad customisers includes the…

February 18, 2015

SEO, Teaching Tuesday

Teaching Tuesday: Subdomain or Subfolder

We’d arrive at work in Ferrari’s if we got a dollar every time we were asked whether it’s better to use a subdomain or subdirectory.…

February 17, 2015

SEO

Our 5 App Store Optimisation Tips

When it comes to optimisation, people are quick to assume that it only applies to websites. This is not the case, you can optimise your…

February 12, 2015

iMod Digital

Work Wednesday: Our recipe for load shedding

It has amazed us that since the load shedding started, so many people have been enquiring on the internet about what they can do. Questions…

February 11, 2015

Social Media, Teaching Tuesday

Embedding a poll in your tweets

If you’ve ever tried to run a poll before through Twitter you’ll know that the standard process involves sending a link out to your followers…

February 10, 2015

iMod Digital

Acrobranch: Team Building Mission

A couple of weeks ago, the iMod Digital team was invited to go along to Acrobranch Cape Town to experience their outdoor activity park. We…

February 9, 2015

SEO

Google's Mortgage Calculator is baked in!

Over the years we’ve watched Google slowly but surely introduce more and more intelligent query results to their search engine results pages. The idea here…

February 5, 2015

SEO, Teaching Tuesday

WTF is a canonical URL?

An incredibly important aspect of SEO is canonicalisation, but whenever this turn gets brought up in meetings people look completely lost.. and rightfully so. It’s…

February 3, 2015