When ever it comes to Google making announcements that influence their algorithm / ranking factors, it’s usually dropped like a bomb and search engine experts / web designers are expected to pull a rabbit out of a hat and make big…
Teaching Tuesday: Google Analytics Funnels
Funnels in Google Analytics are one of the best ways to track what your website visitors are doing on their journey to completing a goal. By “journey”, we are referring to the steps they take on a website before performing an…
AdWords: Countdown Timer
This isn’t brand new, but most advertisers aren’t using this functionality yet, despite it being incredibly beneficial. One of Google’s new ad customisers includes the ability to include a countdown timer in your Google AdWords advert. So if you’re running a…
Teaching Tuesday: Subdomain or Subfolder
We’d arrive at work in Ferrari’s if we got a dollar every time we were asked whether it’s better to use a subdomain or subdirectory. This topic seems to come up at least once for every company trying to make strides…
Our 5 App Store Optimisation Tips
When it comes to optimisation, people are quick to assume that it only applies to websites. This is not the case, you can optimise your app listing on the App Store to increase the number of eye balls it receives. The…
Work Wednesday: Our recipe for load shedding
It has amazed us that since the load shedding started, so many people have been enquiring on the internet about what they can do. Questions about generators, UPS systems, inverters and so the list goes down. Our director published an article…
Acrobranch: Team Building Mission
A couple of weeks ago, the iMod Digital team was invited to go along to Acrobranch Cape Town to experience their outdoor activity park. We accepted the invitation with open arms and waited patiently for the day to come. In typical…
Google's Mortgage Calculator is baked in!
Over the years we’ve watched Google slowly but surely introduce more and more intelligent query results to their search engine results pages. The idea here is to provide people with really quick answers and save them the time of visiting websites…
WTF is a canonical URL?
An incredibly important aspect of SEO is canonicalisation, but whenever this turn gets brought up in meetings people look completely lost.. and rightfully so. It’s a complicated term to say, let alone understand. But here’s the thing, it’s not all that…