When it comes to marketing, be it traditional or digital, there's no escaping keeping your eyes on your competitors. After all, how would you know if you're ahead if you're not watching. Today I want to tell you about a small innovative tactic that will assist you in automating the process of watching your competitors. Wil Reynolds recently spoke at MozCon and during his presentation one of the things he wanted the audience to do was to concentrate on automating parts of a competitor analysis. In order to do this, he speaks about three services: Builtwith.com, Page2RSS and IFTTT. Here's what the services do:
- BuiltWith reveals the various technologies a website is using.
- Page2RSS creates an RSS Feed for a website.
- IFTTT allows for the creation of recipes around an If This, Then That action.